Groove Gaming Integrates Microgaming Software

Casino platform group Groove Gaming has announced that they've signed a content deal with Microgaming and will add the designer's games to their platform as a result.

The agreement will see Microgaming's slate of games coming to the Groove platform, with more than 500 games included in the agreement. Microgaming is one of the world's largest casino game developers, having a huge selection of games and agreement with several smaller developers who bring their games onto the Quickfire platform.

Groove has made a name for itself for becoming a great aggregate, as they have a series of top-end developers like Play'n GO, Nyx, Playson, and more. The group has more than 2,500 games on their platform, with a large portion of the games available on mobile devices. Additionally, Groove has sportsbetting options, lottery games, bingo, and scratchcards.

Speaking about the deal Groove COO Yahale Meltzer said, "The Microgaming games package will help to bring additional diversity to our platform, will undoubtedly attract new players and will also increase our revenues through increased operator demand. It's an honour for all the GrooveGaming team to be working with one of the largest, most respected names in the business."

Microgaming's James Buchanan also commented, noting: "We are delighted to partner with GrooveGaming, who have proved in a very short period of time that they are a force to be reckoned with in the igaming industry. This collaboration with one of the world's fastest growing aggregators demonstrates that our deep portfolio of the most popular and playable games is a key differentiator for us and for them. It's win:win all the way."

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20 May 2019 - 5:54pm

That's obviously a deal between two brands who're among the leaders in their respective sectors so at least at first sight it looks like it would be nothing but a successful partnership that, and no wonder in both companies are pretty delighted with the deal.

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