EveryMatrix Sells Jetbull Brand

This story was published more than 1 year ago.

Online betting group EveryMatrix announced this week that they've sold off their casino brand Jetbull to Amgo iGaming for €2 million.

The agreement will see Amgo taking on full ownership of the casino effective July 1st. The casino will continue to use the EveryMatrix platform and will take advantage of the group's licenses in multiple jurisdictions. Amgo iGaming is paying €1 million in cash and issuing EveryMatrix 10,750,000 in shares.

EveryMatrix CEO Ebbe Groes spoke about the deal, sharing: "Some B2B companies have their own B2C brands competing with their B2B clients. This has always been against our strategy, and with this transaction, we now completely shut down own brands and we can focus exclusively on our role as a software service supplier for casino, sports, payments, and platform.

"To sell our own brand Jetbull to Amgo is an important step for us to continue developing the market's most competitive online gaming platform and no longer focus on being an operator. Amgo has the right setup for operating multi-brands in different jurisdictions, and we are sure that we will see a huge increase in Jetbull's reputation as a strong brand in regulated markets."

Amgo CEO Nicolas Fleiderman added: "We have worked on this agreement for a long time and know exactly what synergies we can achieve to accelerate the growth and become more efficient," Fliederman said of the acquisition.

"We have built up a new organisation that will focus on Jetbull and will continue to recruit talented professionals that can improve the performance."

Jetbull currently has more than 600,000 registered customers and 900 games. We've rated the casino highly, and hope that their good reputation is lived up to by their new owners.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.