Gaming firm Betway has announced that they've opted to renew their sponsorship deal with Premier League club West Ham United and will continue having their logo appearing on the team's shirts.
The agreement will run for six more years and comes after the two started working together in 2015. Betway has served as the club's principal partner and generates a series of programs such as the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep, which help connect fans with the team.
Betway CEO Anthony Werkman spoke about the deal, sharing: "Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.
"They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.
"This is something we are wholly committed to and we are delighted to be continuing our partnership with the club."
West Ham United Vice-Chairman Karren Brady added: "We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world's biggest football brands.
"We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch."