Casino gaming group Betsson has announced that they've signed a sponsorship deal with the Afla Romeo Racing F1 team, becoming the group's "Exclusive European Betting Partner".
The deal will cover different Betsson brands, including Betsafe, and see the different casino logos being featured on the race car. The agreement got underway this past weekend, with the Spanish Grand Prix and will continue through the rest of the race season.
The sponsorship will also grant Betsson the opportunity to create exclusive marketing content to promote race bets, while also offering exclusive racing prizes for contents.
Commenting on the agreement Alfa Romeo Racing Owner Frederic Vasseur said, "Betsson compete in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we're trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019."
Betsson CEO Jesper Svensson added: "We are hugely impressed with the team and can't wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success."