Betdaq Donates Sunderland Shirt Sponsorship to Charity

This story was published more than 4 years ago.

UK betting firm Betdaq is donating their shirt sponsorship of Sunderland AFC to the Children With Cancer charity, giving the group added visibility for the upcoming season.

The move comes after Betdaq parent company voiced opposition to expanding marketing to sports fans, calling on ending shirt sponsorship deals with betting groups. In an effort to not look like hypocrites, the company is donating their sponsorship to the charity, which will be active when the club squares off against Charlton Athletic for a chance to be promoted to the Premier League.

GVC has pledged to help fund more responsible gaming endeavors, donating a portion of their revenues toward promoting responsible gaming as well as giving their pitch signing to responsible gaming.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
2 replies • Last post


Forum AngelForum Angel
barbadosslim93's picture
Location: Michigan
Joined: 28 Jan 2011
Posts: 15108
Thanks given: 846
Thanks received: 2152
24 May 2019 - 5:57pm

Well, at least they're living up to what their parent company has said. Good for them not being total hypocrites.


Forum AngelForum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 7646
Thanks given: 4239
Thanks received: 1165
26 May 2019 - 4:34pm

Just one correction, the play-off between Charlton and Sunderland is for a Championship spot not the Premier League...but anyway it's generally a noble act despite they were forced by the obstacles to make that donation.