A law that restricts gambling advertising within Belgium will go into effect on June 1st, keeping operators from advertising their services on TV.
The law was passed last year but isn't going into effect until Saturday, but will keep casinos and gambling halls from advertising on TV. Those groups will be restricted to personalized ads or marketing on approved websites. In the event that sportsbooks choose to advertise on TV, they must do so after 8 in the evening and not advertise during a live event. Further restrictions include involving celebrities or athletes to promote services, and caps on bonuses are being implemented.
Belgian Gaming Commission president Etienne Marique said, "This ban is a step forward for the limitation of advertising for games of chance."