Belgian Gambling Ad Ban Coming This Week

This story was published more than 4 years ago.

A law that restricts gambling advertising within Belgium will go into effect on June 1st, keeping operators from advertising their services on TV.

The law was passed last year but isn't going into effect until Saturday, but will keep casinos and gambling halls from advertising on TV. Those groups will be restricted to personalized ads or marketing on approved websites. In the event that sportsbooks choose to advertise on TV, they must do so after 8 in the evening and not advertise during a live event. Further restrictions include involving celebrities or athletes to promote services, and caps on bonuses are being implemented.

Belgian Gaming Commission president Etienne Marique said, "This ban is a step forward for the limitation of advertising for games of chance."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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6 June 2019 - 7:42pm

This has been done in many other places over the world already so no wonder Belgium is another country which looking to restrict the gambling ads, after all they won't be completely banned so the operators will still have some TV time.

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8 June 2019 - 8:44am

Yeah it looks like more and more countries are adding these types of ad bans. I don't think it's going to affect companies too much as there are more ways to advertise.