Finnish gaming monopoly Veikkaus announced this week that they're planning to invest millions of euros into their online operations in order to help lessen the impact of offshore betting sites.
The group will reportedly pay between €4 million to €8 million to invest in their online game offering, with the goal of adding games and refurbishing the aging business scheme that's already in place. The state-run gambling business is deep into negotiations with software providers NetEnt and Yggdrasil, and it's expected that the games will be added at some point in the next few months. Most of the games to be added will be slots, although other games will also be added.
Unlicensed betting is huge in Finland, as Veikkaus is the only group sanctioned and the lack of choice prompts many punters to go offshore. Last year it's believed that Finns spent more than €286 million on offshore sites last year, and that market is expected to grow.
Casino Listings is watching the market and will update readers when new games go live.