Internet betting group iSoftBet has announced that they've launched a new product that it is dubbing In-Game, which will grant a series of tools for operators on their Game Aggregation Platform.
The tools will allow operators to take advantage of a series of tools that can improve the end user experience, including tournaments, achievements, rewards, and leaderboards as well as other bonuses. iSoftBet has more than 3,000 games in its platform, and they develop their own titles and integrate other developers into their product platform as well.
Speaking about the launch iSoftBet CCO Michael Probert revealed, "Enhancing our GAP offering with the unique gamification tools of In-game opens up even more marketing and retention potential for GAP integrated operators, and adds further compelling layers of engagement and excitement to the player experience.
"In-game is a significant milestone in cross-platform gamification and has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features.
"We believe In-Game will have a huge impact on the industry, giving players a truly personalised experience, which will significantly boost deposits, session times and operator revenues."