Betfred Develops US-Targeted Sportsbetting Product

UK betting group Betfred has revealed that they've developed a series of different sportsbetting products that are geared toward the US betting market.

The products include business intelligence and analytics software, trading tools, compliance tools, financial services, customer support, and marketing support. The goal is to have Betfred offer the products to American betting partners, as they have the essential backbone to provide a legal sportsbook in markets. Betfred already has a strong presence in the UK, as they have an online betting site as well as 1,600 retail locations, and they're keen to break into the lucrative American market.

The first collaboration with be with Nevada company SCCG Management, who'll work to deploy to Native American casinos.

Commenting on the products Betfred's Mark Stebbings said, "The entire team is energised by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present."

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