Betfred Avoids ASA Sanction Over Ad

UK betting group Betfred has escaped punishment from the UK Advertising Standards Agency after the advertising regulator found an ad that garnered complaints didn't violate the country's laws.

A watcher complained about an ad that Betfred aired on January 20th, where a man and woman play online bingo while going about their day. The viewer said that the spot was normalizing gambling behaviors, which isn't necessarily kosher in the UK in terms of marketing.

The copy in the ad read: "Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the action and win big bucks. You can even join in whilst making the tea with games from as little as just 1p. Play with Betfred bingo and enjoy top promotions such as daily free bingo games, bonus back and more. Put the fun back into house. Kick back and bingo with Betfred".

The ASA found that the ad didn't violate laws, as the players used the app while also doing their everyday tasks, not ignoring the tasks in order to play. In the end, the ASA said the spot "did not portray, condone or encourage gambling behaviour that was socially irresponsible, or portray gambling as indispensable or as taking priority in life".

As a result Betfred didn't face any repercussions, and the spot was cleared to run again in the future.

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bgsharpe
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22 April 2019 - 5:53pm
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I think that's been the right decision after all...if they consider that as inappropriate or misleading gambling ad it's better then all the gambling advertising to be banned in general...common the TV commercials don't usually reflecting the reality no matter if it's about gambling or vacuum cleaners...no one thinking of banning teleshoping ads for the way they distort reality I guess.

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