Japanese media group Bandai Namco is looking to get into the gambling market directly, rather than licensing out their hit properties to others.
The company launched a Pac-Man video bingo machine, which was developed alongside Meetronia and Quixant. The game went live in April, and is the most direct involvement that Bandai has had to date. They've previously worked with groups such as Ainsworth to license out properties for casino games, but Bandai appears to be confident that doing things themselves will yield better financial results.
Bandai has a series of properties that could be lucrative for gaming machines, including anime and video games. The group oversees Dragon Ball, One Piece, Pac-Man, Galaga, and more. Any games developed by Bandai Namco will likely also appeal to punters in Japan, which will be seeing legalized gambling coming in the next few years.