This story was published more than 4 years ago.
This week Kindred subsidiary 32Red announced that they've signed an extension of their shirt sponsorship for Scottish Premiership club Rangers through the 2020-2021 season.
The extension will see 32Red's logo continuing to be placed front and center on the shirts, and at the end of the agreement, the company will have been sponsoring shirts for at least seven seasons. In addition to having the shirt logo, 32Red will have signage in the team's home stadium. Rangers FC was founded 147 years ago, and the club has won the league title 54 times.
Commenting on the agreement Kindred GM for the UK Neil Banbury said, "32Red's partnership with Rangers has been hugely beneficial for our business and we are thrilled to have extended that association once again.
"At 32Red, we are committed to reinventing the sports sponsorship model, so it benefits the whole community."
Rangers FC Managing Director Stewart Robertson added: "32Red have been a loyal supporter and partner of the club since 2014 and we are pleased that their brand will continue to be on the front of our shirts."
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Comments
32Red on a blue shirt!?..is there anyone else who sees the contradiction in that !?🙂
It's probably a good deal for the football club but I guess the Scottish giants Celtic and Rangers still can't be compared to the EPL sides when it's about sponsorship deals and TV rights incomes...but that's maybe logical from a certain point of view.