Genesis Global got the largest fine at SEK 4 million as well as a warning, while Paf was given a much smaller SEK 100,000 fine and warning. The country liberalised their online betting market on January 1st and has strict rules about enforcing self-exclusion measures, which require them to block access to anyone who signs up for the national self-exclusion registry.
The two companies had multiple complaints filed against them by punters in the country who were on the list yet still able to play, which led to the investigation and subsequent fines. Genesis oversees multiple betting domains such as Casino Cruise, Vegas Hero, Pelaa, Spel, and Casino Joy, and it's likely they had more breaches that led to the higher fine total.
Speaking about the fine a Genesis representative noted: "Genesis always takes compliance and responsible gambling at the core of its business operations in order to ensure a safe gaming environment to its players. Therefore, any regulatory requirements and guidelines are being treated as highest priority."