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Internet gaming firm Pariplaly Ltd announced this week that they're working with UK charity group Save the Rhino International with the goal of helping conserve the species from poachers.
The deal will see Pariplay donating 10% of their profits from the slot 'Rumble Rhino' to the charity. The announcement comes as the charity is celebrating their 25th anniversary, during which time they've raised millions to help protect populations of rhino in Africa as well as Asia. The animal is often poached for their horn, which some covet for their supposed medicinal qualities.
The Rumble Rhino slot has 100 paylines and also features wilds, scatters, free spins, bonus games, and other various features to go along with the animal theme.
Commenting on the agreement Pariplay's Richard Mintz said, "At Pariplay, we strongly believe in social responsibility, which is why we're thrilled to partner with Save the Rhino International and support their amazing cause. Our pledge to donate a part of the profits from our flagship title, Rumble Rhino, will support the funding of projects that will help prevent the rhino population from going extinct."
Save the Rhino International's Michaela Butorova added: "Collaboration for conservation is at the heart of our work, and it is thanks to the support of our partners that we can continue to keep up the vital rhino conservation efforts. We're delighted that Pariplay shares our vision and commitment to protecting this iconic species in the wild, and we're thrilled to announce our partnership in conjunction with our 25th anniversary celebrations."