Mobile gaming firm LeoVegas announced that they're launching a new gaming platform that will let the company help launch new online casinos.
The platform will allow a small team to form the Brands of Leo business, which will launch extra betting websites using content from an array of partners that are already being offered on the LeoVegas casino site. LeoVegas has been working to diversify recently, having launched an eSports betting brand, Pixel Digital, in Sweden.
Commenting on the venture company CEO Gustaf Hagman said, "The multi-brand functionality that we have developed on our proprietary core platform will allow us now to launch new brands with a high level of flexibility and scalability. These will be distinctly targeted to different customer groups - some of which are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers.
"Our ambition is to raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming."