This week the Irish Bookmakers Association announced that they're donating €1 million annually to The Gambling Awareness Trust, which seeks to help fight gambling addiction.
The trust is being formed on the date of the donation, and will work to help fight addiction through providing counseling and other services to those in need. The board will be led by Tom Hayes, and will also have Kathleen Lynch, John Ford, Gillian Hussey, and Willie Collins. The bookmaking industry won't have any seats on the board, keeping their hands effectively clean.
Gambling in Ireland is seen as a contentious issue, as addiction numbers are going up as it becomes easier to place wagers. Thus, its good to see operators taking the bull by the horns to address the issue.