Helio Gaming Wants to Push into Asia

Online bingo and lottery provider Helio Gaming is looking to expand further into the burgeoning Asian online market by offering their lottery products, which they'll lobby for at the Manilla SiGMA show.

Helio did launch its products in the market last year, but they feel that the opportunity to expand further is there, and they're keen to make more contacts to offer their services to more punters. The company's lottery games allow for punters to bet on international lottery draws and the group is planning on launching their own live lottery game later this year.

Speaking about their ambitions Helio CEO Richard Mifsud said, "The popularity and prevalence of sportsbook and casino and Asia is undisputed, but the adoption of next generation lottery has yet to be exploited, particularly outside of the big state lotteries.

"Lottery used to be the domain of lottery operators only, but it is so much easier just to add the vertical to existing operations, where you can introduce new players to your site and cross-sell really appealing opportunities to win large jackpots to existing customers.

"The live lottery element will also be very appealing and fit easily given the preference for the live dealer format in casino. I really think lottery could be the next big thing in Asia."

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