UK betting firm Bet365 has announced that they've signed a lease on a piece of property in Marlton in preparation of launching operations in the Garden State this summer.
The property is a 19,000 square foot space located in the Greentree Center, which will host their offices and they're working with land-based operator Hard Rock Hotel & Casino Atlantic City, as they're required to sign on with a land-based group by law. The group is planning to offer online casino games and sportsbetting services, making them the latest company to join the lucrative market, which is the most profitable in the United States.
The Hard Rock will only superficially be involved, with the company simply signing off on the deal and hosting some servers.
We'll let readers know when the service goes live.