ASA Yanks Sky Bet Gambling Ad

This story was published more than 5 years ago.

This week the UK Advertising Standards Authority ruled that an ad from betting firm Sky Bet needed to be pulled because of overzealous promotion by presenter Jeff Stelling.

The ad was deemed socially irresponsible, as Stelling promoted Sky Bet's "request a bet" feature, which lets punters bet on the number of goals, how many corner kicks will occur, red cards issued, and more. The reasoning is that the ASA feels the ad gives punters a perception of enhanced control over the wagers. The ruling read in part: "The ad gave an erroneous perception of the extent of a gambler's control over betting success. This gave consumers an unrealistic and exaggerated perception of the level of control they would have over the outcome of a bet and that could lead to irresponsible gambling behaviour."

The ad cannot appear again in its current form, and Sky Bet is on notice that their ads shouldn't promote gambling too heavily (snark).

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.