Swedish Gambling Market Grew 1.5% During 2018

During 2018 Sweden's gambling market grew 1.5%, reaching SEK 23.4 billion, but seeing a decline in regulated revenues.

Regulated revenues were down 2.3% to SEK 16.7 billion, due in large part to a 12.4% jump in unlicensed revenues, which hit SEK 6.7 billion. The numbers will likely shift going into 2019 though, as many of those unlicensed groups have applied for and obtained licenses for the new regulated market, which went live on January 1st.

Svenska Spel brought in SEK 8.8 billion, down 2.2% from last year. The group's drop is attributed to an almost 10% drop in land revenues, which totaled SEK 6.1 billion. Online numbers for the group were up 20% to SEK 2.7 billion. Horse racing group group Trav och Galopp had revenues fall to SEK 4.1 billion, down 1.5%.

The Swedish Postcode Lottery had revenues of SEK 2.0 billion, with drops coming in all facets of their operation.

It'll be interesting to see how the numbers change moving forward now that the market has changed and there's now regulated competition for the monopolies.

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bgsharpe
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22 February 2019 - 8:30pm
#1

Yeah, surely the numbers will jump to the roof this year when most of the operators being regulated there.
Sweden is the second largest gambling market in Europe I believe so that's is almost as certain as the death and taxes I think.

krcoolsongss
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23 February 2019 - 4:45am
#2

I remember the news that Swedish authority imposed big fines on the unregulated online casinos.
There was a reason why they get harsh on those casino, a 12.4% jump in their revenue Smile

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