UK bingo group Sun Bingo has extended their content agreement with Playtech and the two will continue working together for multiple years as a result.
Playtech and Sun Bingo have been working together since 2015, and the extension will see the two collaborating for up to 15 years. Playtech provides a bingo platform to the operator, who then provides the games to customers. Sun Bingo uses the popular newspaper The Sun's branding and has become one of the most popular online bingo groups in the UK.
News UK COO David Dinsmore spoke about the agreement, sharing: "Sun Bingo is one of a raft of major brand extensions we see driving valuable engagement and revenue growth over the long term. The last twelve months have shown a significant hike in registrations and revenues, and this extended collaboration with Playtech will allow us to build on that momentum in the years ahead."
Playtech's Mor Weizer added: "This is a significant extension and expansion to our collaboration with Sun Bingo, which focuses on offering a first-class service to customers while improving value to both Playtech and News UK over the long term. We're looking forward to continuing our strong relationship.
"Today's announcement completely aligns with our strategy to use our technology, data and expertise to power the world's leading betting and gaming brands in regulated markets."