Mobile betting specialist LeoVegas announced the launch of their new betting brand pixel.bet, which will be available within Sweden.
The move comes as the Swedish Gambling Authority granted LeoVegas a secondary internet betting license in the country, which will cover the new site. The license is good for five years. The casino will offer slots, table games, and sportsbetting services, and will also have built-in mobile compatibility. Initially the casino will focus on the Nordic markets, but other areas are possible as well.
Speaking about t he launch Pixel Digital CEO Eirik Kristiansen noted: "With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally."
LeoVegas CEO Gustaf Hagman added: "During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies."