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Betting groups Helio Gaming and Spinmatic Entertainment announced this week that they're partnering up to release 'Slotto Night Show', which was unveiled at the ICE Expo in London.
Slotto Night Show will be a web and mobile game that will blend slot machines with lottery, and the game will be set in a TV game show, and will feature the chance to win lottery tickets as well as cash prizes. Lottery tickets for the game include Lotto Hero, EuroJackpot, EuroMillions, and others.
Speaking about the game Helio Gaming's Denis Wittebrood said, "Lotteries are an excellent way to provide big-win appeal to help with the acquisition, retention, and reactivation of players. Combining this with a slot provides a bridge between the casino player and the lottery offering, while our innovative lottery games return the favour by allowing operators to configure casino and sportsbook prizes as a result of lottery draws."
Spinmatic's Norbert Mathies added: "We are super excited to work with Helio Gaming on this revolutionary concept, where cross-selling opportunities are facilitated by a high quality, low volatility game, while still providing the chance to win huge jackpots."
No timeframe for the launch of the games was available as of press time.