This story was published more than 1 year ago.
Online betting group Betway ended up extending their sponsorship of ESL, the eSports League, which oversees huge video game competitions around the world.
Betway will remain the Exclusive Betting Sponsor of the ESL, and will get exclusive marketing rights including digital assets, behind the scenes access, VIP hospitality at the events, signage at events, and more. The ESL has a slew of different events which covers the uber popular CS:GO video game, which is a shooter style title.
Commenting on the deal Betway's Adam Savinson said, "ESL are among the elite event organizers across the global esports landscape, so we're delighted to extend this relationship following another successful year for all involved. At Betway we remain committed to reaching and entertaining even more esports fans around the globe."
ESL SVP of Global Sales & Business Development Bernhard Mogk said, "We are glad to continue our partnership with such a strong and reliable partner like Betway. Having Betway as a truly global partner, across various CS:GO tournaments and leagues, creates benefits for fans all over the world."