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Swedish slot and table game developer Yggdrasil Gaming has announced this week that they've reached a content supply deal with GVC Holdings and will provide their selection of games to the betting giant's brands as a result.
The agreement will see Ladbrokes, Gala, and Coral getting access to Yggdrasil's library, which includes the popular Jokerizer series, Trolls Bridge, and Nitro Circus. The deal will include progressive jackpots and mobile games, as well as backend tools such as the BOOST promotional tools.
"This is a significant agreement with some of the industry's largest brands and I'm thrilled to be able to announce it today ahead of Europe's largest gaming event, ICE London, in a few weeks' time," said Yggdrasil CEO Fredrik Elmqvist.
GVC Holdings' Liron Snir added: "We're delighted to enhance our offer for Ladbrokes and Coral customers with Yggdrasil's dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets."
The games are being integrated now and should be available shortly.