Internet betting group Scout Gaming announced this week that they've signed a deal with Logrand Entertainment and will enter the Mexican fantasy sports market as a result.
The agreement brings Scout's fantasy sports product to the Mexican market, which has more than 6,000 gaming terminals spread out throughout the country and also oversees 14 different land casinos. Fantasy sports lets punters build a sports team roster and are awarded points as those athletes perform in real games. Those who perform well end up winning cash from the sites they wager through.
Commenting on the agreement Scout's CEO Andreas Ternstrom said, "We are really pleased with this deal, making us enter into the Mexican market. We see big potential in the region and is proud to be chosen by Logrand which is one of the leading Mexican brands. Their ambition to build the top product offering aligns well with our ambition. The deal also further strengthens Scout Gaming's position as the global leading B2B provider of Fantasy Sports."
Logrand's Chief Operating Online Officer Lenin Castilo added: "The alliance that we made with Scout Gaming Group for establishing our Fantasy Sports offering, strengthens our commitment to provide our clients a quality service and high-level diverse online entertainment platform - we are sure that will see an expanding number of users and that with this partnership will strengthen our leading position in the industry."
No timetable for the integration of the products was available as of press time, but we expect to see fantasy products rolled out sometime during 2019.
The fantasy sports is huge betting in US and I guess it would become huge in Mexico as well so I think the Scout's management is aware of that and no wonder the CEO said that he sees a big potential there.