Rank Testing out Experian Affordability Check

This story was published more than 1 year ago.

Betting firm Rank Group announced that they've opted to test a new affordability check for punters that is provided by credit group Experian.

The test makes Rank the first online betting group to offer the service, with the goal of helping punters stick to a gambling budget that is within their means. The move comes as responsible gaming becomes more and more a focus for operators, looking to nip addiction issues in the bud. The product's name is Open Banking, and allows customers to opt in and will provide data on weekly income and expenditures, as well as disposable income.

By looking at the information, casino operators can decline play to those without disposable income, accepted for unlimited play, accepted with limits related to income, or referred to the company's responsible gaming team for assistance.

Speaking about the feature, Rank's Director of Customer Diligence Rory Howard said, "Rank Group welcomes this initiative. It's a fantastic opportunity for gaming organisations to work collaboratively with an organisation such as Experian which is licensed to use Open Banking.

"The automated exchange of data in association with advanced analytics will enable us to help our customers gamble within their means."

Experian says that they're also in talks with other operators to implement the service moving forward. Those interested in using the service now can do so through the Rank brands Grosvenor or Mecca Bingo.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.