Playtech and Paddy Power Expand Retail Agreement

This story was published more than 1 year ago.

This week Playtech BGT Sports and Paddy Power Betfair announced this week that they've extended their retail agreement for self service betting terminals.

The agreement will be for multiple years and will cover Paddy Power's retail sites within the UK and Ireland. The partnership comes after Playtech's terminals have seen an increase in revenue, despite increased regulatory pressures that have put the squeeze on other companies in the market. The terminals provide wagers as well as up to the second information on events to customers, who can leverage those into their slips.

"I'm very pleased to have extended our agreement. It is a critical time for LBOs and we had a long review of our options before concluding that Playtech BGT Sports was the best one for us," said Paddy Power Managing Director of Retail David Newton. "Our partnership with them means we can continue to provide our customers with an increasing number of excellent in-shop betting options."

Playtech BGT Sport CCO John Pettit added: "We're delighted to have extended our deal with Paddy Power and look forward to providing their customers with the best product available over the next four years.

"This partnership allows us to continue investing in innovation and demonstrates the faith we both have in the future of retail betting in the UK and Ireland."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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bgsharpe
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29 January 2019 - 7:02pm
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I think there's no doubt that's a collaboration of two of the leading brands in their respective sectors so it seems quite likely it would continue to be a very successful partnership between those.