Sportsbetting group Addison Global announced this week that they've signed a sponsorship deal with Hertha BSC and will become the Bundesliga club's Official Sportsbetting Partner as a result.
The agreement will be good for multiple years, and will grant Addison perks such as exclusive offers being made available to customers, visibility at the club's stadium, and use of the team's logo on their website. The announcement comes shortly after Addison entered the country as a new sportsbetting operator. No details on the cash consideration paid was available as of press time.
Commenting on the deal Addison Global CEO Juergen Reutter said, "Simultaneously securing a Bundesliga sponsorship deal and entering the German market is a sign of our strong commitment to achieving our goals for the MoPlay brand. We are thrilled to partner Hertha BSC, a club with an extraordinary history and traditions, and also a forward-looking organisation whose ambitions on and off the pitch are in line with our own."
"Since our first meeting with representatives of Hertha BSC we have been deeply impressed by the club. We also feel a real connection with Hertha BSC - our goals for global expansion as well as for offering improved gaming experiences for a new generation of fans are fully aligned, which is why we are very happy with [the deal]."