Swedish newspaper Dagens Media reported this week that online betting firm Kindred Group is Sweden's second highest spender in terms of advertising for 2018, spending SEK985 million ($108.7 million USD) to promote their Unibet and Maria Casino brands.
The stats were provided by Sifo who showed that Kindred outspent big companies, including Procter & Gamble, automotive groups, and more. The only company that outspent Kindred was grocery chain Ica, who spent SEK1.06 billion. The second place ranking indicates that Kindred spent heavily compared to 2017, when they ranked a mere ninth in terms of ad spend.
Gambling groups made up six of the top twenty advertisers in the country, with Svenska Spel taking 6th (SEK562 million), Cherry AB at 16th (SEK357 million) Global Gaming at 17th (SEK348 million), ATG at 19th (SEK327 million), and LeoVegas at 20th (SEK322 million).
The Swedish market liberalized at the beginning of this month, so it'll be interesting to see what the group's are spending for 2019 moving forward.