GVC Launches 'Changing for the Bettor' Responsible Gaming Campaign

Online betting group GVC Holdings, the owner of Ladbrokes Coral and partypoker announced that they're launching the 'Changing for the Bettor' responsible gambling campaign, which will see the company doubling down on problem betting research.

The campaign will see GVC partnering with Harvard Medical School's Division on Addiction to help find ways to prevent problem betting by donating $5 million to the division to help fund the research. The group will also be providing data to help identify addiction issues, and will have six pillars tot help flesh out the campaign.

Some of the pillars included in the campaign are:

  • Giving 0.1% of their gross gambling yield to UK gambling charity GambleAware and other charities
  • Compliance with the UK's ban on gambling ads during live sporting events
  • The above-noted collaboration with Harvard

Other pillars will be debuted later throughout the year.

Commenting on the new program GVC CEO Kenneth Alexander said, "I think it reflects that GVC and the industry in general is making steps forward and is proving to be proactive in tackling the issue of problem gambling and being responsible operators. It brings together things that we have announced in the past with some new initiatives and pulls the whole strategy we are pursuing together. We promise that's not it. We are continually evolving and trying to tackle this issue and our aim is to be the most trusted and responsible operator in the world."

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