Denmark Considering Ad Ban During Sporting Events

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This week it was revealed that lawmakers in Denmark are considering banning advertisements during live sporting events, mirroring a similar measure that's in place in the United Kingdom.

The move is being championed by former Danske Spil director Niels Folmann, who said that viewers should be able to watch events in peace, rather than being inundated by relentless ads, which is the norm in regulated markets. The UK implemented a similar ban in December, although it won't be active until July, so any results related to lower advertising rates and addictive behaviors or the like are unknown at this time.

Right now, measures are being considered, but gambling operators are being given the chance to lower their ads on their own. If they comply, it's possible that measures won't be implemented and forced upon them.

Denmark is a healthy online betting market, which has been open since 2012 and has a bunch of different licensees, which include big-name operators such as Unibet and MrGreen.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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31 January 2019 - 9:11pm

Well there's always will be relentless and irritating adds during the TV sporting coverage's no matter if they' connected to gambling or not if you ask me.

The question is probably the gambling adds to be restricted to a certain time frame when at least the kids won't be able to see them,but if they decided to completely ban the gambling adds in Denmark following the UK example..well then we have to look for the next worst thing to be advertised on the TV..there's no vacuum at the market usually.