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This week Caesars Entertainment Corporation announced that they've signed an agreement with the National Football League and will become the first "Official Casino Sponsor" of the league.
The agreement will allow Caesars to use the NFL trademark in both the United States and UK, and will also see Caesars getting brand visibility at big league events such as the Super Bowl and NFL Draft, which will be held in Las Vegas this year. Going with the Draft element, some Caesars properties will be hosting official elements of the draft.
The sponsorship will be for multiple years and will give Caesars important marketing advantages as sportsbetting expands throughout the United States, even though the Casino category doesn't necessarily cover sportsbetting or daily fantasy sports. No league data is included in the deal, but the marketing aspects will certainly give Caesars a boost with their operations.
The agreement will start this weekend, when the NFL playoffs begin with the Colts, Texans, Seahawks, Cowboys, Chargers, Ravens, Eagles, and Bears all squaring off.