William Hill to Appeal Dutch Fine

This story was published more than 5 years ago.

UK betting group William Hill announced on Friday that they're planning to appeal a €300,000 fine levied against it by the Netherlands for offering online betting in the country without a license.

The KSA had fined William Hill the large amount for allowing Dutch punters to wager using the WilliamHill.com domain as well as two mobile apps. The company reportedly translated their sites into Dutch if it noticed the player's IP address was based in the Netherlands, and used the country's iDeal payment processor, making it clear in the regulator's eyes that Hills was targeting their countrymen.

The issue at hand is that online betting is formally illegal in the Netherlands, and the country has been keen to crack down on offshore operators offering services to Dutch players. The company has similarly issued large fines to Betsson subsidiary Corona Ltd and MRG, who each had six-figure fines.

Speaking about the grey market KSA Chairman Rene Jansen said, "A player who gambles with an illegal provider does without any protection; there is no supervision so it is impossible to ensure these companies are conducting business fairly, and that is why the KSA acts against illegal providers."

"Protecting the consumer is an important objective of the KSA, in addition to preventing gambling addiction and combating illegality."

It appears that William Hill is looking to appeal, as other companies that were fined have done so. Perhaps they're looking to reduce their fine or have the case thrown out. What is sure though, is that this is likely not going to be the last case we see with fines and appeals in the Netherlands, while we wait for the government to end the deadlock that's been happening with iGaming legislation.

Related casinos

William Hill CasinoGibraltar, U.K.

About the author

Kingston Li // Asia Correspondent
Kingston Li
Kingston is a big fan of Baccarat and Texas Hold'em Poker and has tested his skills in tournaments around Asia and the world. He covers the latest gambling news from Asia for Casino Listings. In his spare time, Kingston enjoys hiking, video gaming, and playing disc golf.
2 replies • Last post


Slots FanSlots Fan
WaroftheGods's picture
Location: Calgary
Joined: 27 Sep 2017
Posts: 1280
Thanks given: 560
Thanks received: 1200
17 December 2018 - 4:16am

William Hill, every so often I come across an article about these casinos and almost none of them are about good things . Correct me if I'm wrong here but they seem to be pretty shady in their dealings all around the board.


Forum AngelForum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 7646
Thanks given: 4239
Thanks received: 1165
17 December 2018 - 2:43pm

Yeah, I think you're right WaroftheGods they always seems to be involved in something controversial and have been blacklisted here at CL, refusing even paying to a Jackpot winner once as far as I remember.
When I first heard of that it was quite confusing to me as they're supposedly so long serving and prestigious brand when it's about their sportsbook...but obviously the casino is not reliable at all to say the least.