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UK betting group William Hill announced on Friday that they're planning to appeal a €300,000 fine levied against it by the Netherlands for offering online betting in the country without a license.
The KSA had fined William Hill the large amount for allowing Dutch punters to wager using the WilliamHill.com domain as well as two mobile apps. The company reportedly translated their sites into Dutch if it noticed the player's IP address was based in the Netherlands, and used the country's iDeal payment processor, making it clear in the regulator's eyes that Hills was targeting their countrymen.
The issue at hand is that online betting is formally illegal in the Netherlands, and the country has been keen to crack down on offshore operators offering services to Dutch players. The company has similarly issued large fines to Betsson subsidiary Corona Ltd and MRG, who each had six-figure fines.
Speaking about the grey market KSA Chairman Rene Jansen said, "A player who gambles with an illegal provider does without any protection; there is no supervision so it is impossible to ensure these companies are conducting business fairly, and that is why the KSA acts against illegal providers."
"Protecting the consumer is an important objective of the KSA, in addition to preventing gambling addiction and combating illegality."
It appears that William Hill is looking to appeal, as other companies that were fined have done so. Perhaps they're looking to reduce their fine or have the case thrown out. What is sure though, is that this is likely not going to be the last case we see with fines and appeals in the Netherlands, while we wait for the government to end the deadlock that's been happening with iGaming legislation.
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