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This week The Stars Group broke the news that they've been named an Authorized Gaming Partner of the National Basketball Association, becoming the first partnership that the betting giant has signed in the United States.
The agreement will see TSG getting the opportunity to use the NBA's official data as well as access to the trademarks for the league. This agreement will be implemented on TSG's BetStars brand, which is the company's sportsbetting arm. To help with the agreement, TSG will work to partner with the NBA on integrity protection measures as well as responsible gaming brands.
Commenting on the deal the NBA's Scott Kaufman-Ross said,"The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first US sports league partnership.
"This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars' global expertise to further optimize the fan experience."
TSG Senior VP of US Strategy and Operations Matt Primeaux added: "This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games."