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Swedish betting site SKS365 has announced that they've signed a content deal with Wiraya and will use the group's customer relation software for their Italian betting site as a result.
The agreement will see Wiraya's software bringing backend ways to help the sportsbook enhance player conversions as well as the overall experience for punters. The software is being integrated now and will be used soon after.
Commenting on the agreement SKS365's Head of Sales Operations Adalbert Wisniewski said, "We have always tried to have a player-centric culture, and we wanted to make all our customer communication points as personal as possible, which means that it goes beyond the traditional, non-targeted mass marketing messages that so many operators use for attack players."
"While improving the experience for our players, ultimately using Wiraya we can build intelligence in our systems and target the right players to increase the customer's lifetime value for the company."
Wiraya's Hampus Lindberg added: "There is a real challenge now for iGaming operators. A combination of tighter rules, increased competition and greater expectations from customers means that the customer experience will be the most important way to differentiate your brand. In Italy, in particular, a ban on advertising makes the need to focus on existing player loyalty, more important than ever."
"With this is mind, combining planetwin365's fun in game experience with engaging player communication, we think is a really pretty powerful combination. This not only delivers a positive experience for players, but ultimately increases deposits for planetwin365."