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This week it was announced that the New Orleans Sants and New Orleans Pelicans have signed an agreement with Harrah's New Orleans to make the company the "Official Casino Partner of the New Orleans Saints" and "Casino Partner of the New Orleans Pelicans".
The agreement will see the partnership beginning next year and will see the lucrative casino brand being tied in with the NFL and NBA franchises. Harrah's will get unique marketing opportunities as well as branded areas in the casino as well as the chance to create opportunities for customers who bet high amounts at the destination. Harrah's is owned by Caesars and serves as a major betting brand in America, with properties in Las Vegas, Atlantic City, California, and various other locations.
Speaking about the deal Dennis Lauscha, the President of the Saints and Pelicans said, "We are proud to align ourselves with a brand such as Harrah's New Orleans Casino that is an industry leader not only nationally but on a local level as well. Located in the Heart of Downtown New Orleans, Harrah's vision for development and commitment to the city mirror that of the Saints and Pelicans and we could not be happier about this partnership."
Harrah's Kathryn Jenkins added: "We have been entertaining guests and our community in New Orleans for almost twenty years. With this partnership Harrah's continues our commitment to our local teams and becomes an essential part of the game day experience. From activations, to memorable events, fans of the Black and Gold will be able to call Harrah's New Orleans their game day headquarters."