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Unibet parent company Kindred Group has announced that they've signed a sponsorship deal with Danish eSports team Astralis, and will gain exclusive marketing rights with the nerds.
The agreement is good for the next two years, and will see Kindred getting image rights and content from the team. eSports have surged in popularity over the past few years, and the opportunity to market themselves in the lucrative Danish market is an opportunity that Kindred couldn't pass up. Astralis competes in Counter Strike: Global Offensive, and has won prestigious events such as ESL One Cologne, DreamHack Masters Marseille and the ELeague CS:GO Premier.
Commenting on the deal Kindred's Rhodri Darch said, "Esports has grown into a billion-dollar business with a fanbase across all corners of the world. Astralis is the star of the CS:GO world, and we are very excited to join forces with the world's number one team.
"Astralis is an esports powerhouse that has just been awarded Esports Team of the Year. It's our ambition that the partnership will help Astralis become even more competitive and raise interest in the exciting world of esports."
No information on the consideration paid to the team was available as of press time.