This week the Kindred Group announced that they're opting to work with Kambi to deliver a sportsbetting platform to punters in New Jersey.
The agreement will see Kindred working with Kambi as well as SG Digital to develop and deploy a sportsbetting platform within the Garden State. The book will be part of the Unibet brand, and will be offered alongside their casino products. The site is being offered through a partnership between Kindred and the Hard Rock Hotel & Casino, which opened in July and serves as the newest property on the Boardwalk.
Commenting on the agreement Kindred Senior VP Manuel Stan said, "We are of course delighted to add this final piece to our product offering toward customers in New Jersey. Kindred and Kambi have a long and successful history together, which we intend to develop further as we prepare to enter the New Jersey market. I am particularly pleased that we are now ready to offer customers in New Jersey a truly great experience in a safe and secure environment."
Kambi CCO Max Meltzer added: "The partnership between Kambi and Kindred, which goes back many years, continues to deliver consistent sports betting growth in Europe and other parts of the world, illustrating Kambi's ability to empower visionary operators to become sportsbook market leaders. As industry innovators, Kindred has leveraged the flexibility of the Kambi platform to develop truly unique and differentiated sports betting experiences for its players, and we look forward to supporting Kindred in bringing those to the U.S."