Danish gaming operator Danske Spil announced this week that they've signed a supply extension with GVC Holdings, with whom they've been working with since launching their online market in 2012.
The agreement will continue the working relationship for multiple years and will see GVC continuing to provide Danske Spil with their online betting library of games, which includes casino games from different suppliers. The companies have worked together since 2012 when GVC subsidiary bwin was independent. The two had previously extended their relationship in 2015.
GVC does work as an operator, but does have a small business to business division that works with with enterprise clients such as Pari-Muetuel Urbain, the Borgata Hotel Casino & Spa, and Dankse Spil.
Commenting on the agreement Danske Spil Director of Product Management Soren Schneider said, "Danske Licens Spil has been a strong market leader in the liberalised Danish market since 2012.
"One of the reasons for our continual growth is our strong relationship with the GVC Group. With access to their casino and poker platforms combined with our joint exclusive content development it was a logical decision to extend our relationship for three more years."
Comments
Obviously that partnership has been quite successful over the years and although the Denish market is maybe as not as large as some of the top ones in Europe, it's still quite a solvent one and I guess that explains the huge interest of GVC to extend partnership with the local top operator.