William Hill is looking to expand its digital footprint, with the goal of expanding in Europe before Brexit comes into effect. If accepted, the Mr Green and Redbet brands would fall under the William Hill umbrella of products. The purchase would see a purchase price of 69 crowns per share, and Mr Green's current value is 68.90 crowns, growing 47% when the offer was submitted.
Mr Green currently holds licenses in Denmark, Latvia, the UK, and Ireland, and it has applied for a license in Sweden as well. The move would let William Hill take part in Mr Green's current hub in Malta, which has broader jurisdiction for operations around the world.
It looks like this deal has a healthy chance of going through, as Mr Green's board of directors recommended approval, and those who own 40% of the company have already approved of it.
For punters and affiliates, the purchase could be a big problem. William Hill has been on our blacklist for shady business practices, including the refusal to pay out the balance owing on a partially paid £4 million jackpot won at Joyland Casino, a casino they purchased shortly after the big win.
We will be following this story and will update readers as we learn more.