William Hill Posts $308 Million Purchase Offer for Mr Green

This story was published more than 5 years ago.

Internet betting group Mr Green is looking at an offer that was submitted by William Hill for £242 million, which is worth $308 million in USD.

William Hill is looking to expand its digital footprint, with the goal of expanding in Europe before Brexit comes into effect. If accepted, the Mr Green and Redbet brands would fall under the William Hill umbrella of products. The purchase would see a purchase price of 69 crowns per share, and Mr Green's current value is 68.90 crowns, growing 47% when the offer was submitted.

Mr Green currently holds licenses in Denmark, Latvia, the UK, and Ireland, and it has applied for a license in Sweden as well. The move would let William Hill take part in Mr Green's current hub in Malta, which has broader jurisdiction for operations around the world.

It looks like this deal has a healthy chance of going through, as Mr Green's board of directors recommended approval, and those who own 40% of the company have already approved of it.

For punters and affiliates, the purchase could be a big problem. William Hill has been on our blacklist for shady business practices, including the refusal to pay out the balance owing on a partially paid £4 million jackpot won at Joyland Casino, a casino they purchased shortly after the big win.

We will be following this story and will update readers as we learn more.

Related casinos

Mr Green CasinoDenmark, Malta, U.K.
William Hill CasinoGibraltar, U.K.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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1 November 2018 - 2:56pm

Man that stinks for those who're customers of Mr Green. Hopefully something comes about and the deal doesn't go through


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1 November 2018 - 11:17pm

It is a shame as William Hill is such a crappy company but it will go through. They are offering a hefty premium to shareholders and the board is recommending they accept.


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2 November 2018 - 4:20am

Wow, William Hill is that big one ? I thought that Mr.Green is bigger and older one.
I really wanted to play in Mr.Green, but couldn't play because of the jurisdiction issue.

I didn't play in William Hill after knowing about them from CL's review.

And reading this article, even after M&A succeeds, there probably won't be any change for me.

Whatever... 🙂

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5 November 2018 - 9:24am

I'm quite surprised to read about this. I didn't think William Hill would go for it, and more - that Mr.Green would be interested to accept that.

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7 November 2018 - 2:08pm
coolsongss wrote:

Wow, William Hill is that big one ? I thought that Mr.Green is bigger and older one.

Will Hill is one of the oldest bookies ever so they're part of the business one way or another for a long time so they are a company of a different size compared to Mr Green but I also thought the group should worth more in value than what Will Hill offered.

If Mr Green proclaim they are for sale I think there' will be a few other giants in the industry interested to acquire them and probably could even get a better price from that, it looks a bit weird that they're not aware or...interested of the Will Hill's reputation...it seems to me they could loose more than what the expected gain is from this deal.


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8 November 2018 - 6:18am

Ok, now I remember that William Hill opend 2~3 more new Playtech casinos some years ago, but they closed all of them. The closure took place probably in 2016.

And now they are trying to buy an established brand instead opening new casinos, as I guess.