Online betting groups Leader Games and Relax Gaming have announced that they've signed a content agreement, which will bring the two platform firms together in a first for the industry.
While Leander and Relax are both content groups, Leander also has their own software that they develop. The group will now distribute their games to Relax's platform, including the popular Scrooge's Jackpot that is perfect for holiday time. The games will be offered to Relax's casino partners, who can then offer them to their customers.
Commenting on the deal Relax Gaming CEO Daniel Eskola said, "We are always looking for new opportunities to add high-quality content to our platform and capitalise on the potential to grow our distribution and global reach. This made the unusual decision to partner with another platform a clear and easy one, especially one as respected as Leander Games.
"This agreement represents a major step forward as we continue to deliver on our vision to become a preferred partner and this is a clear endorsement of the potential of our fresh commercial approach."
Leander CEO Steven Matsell addd: "Our partnership with Relax Gaming highlights its open appeal and we are delighted to have enhanced our offering with such a fast-growing provider.
"Their transparent approach to commercial relationships immediately stood out, and we are sure their partners will love our products and vice versa."