American resort and gambling firm Caesars Entertainment Corporation announced that they've signed a 15 year agreement to become a founding partner for Las Vegas Stadium, that will become the home of the Las Vegas Raiders in 2020.
Caesars will get marketing presence in the stadium, including digital signage, an entrance, and drop off zone. The group will also get radio and print rights for the stadium's names, as well as player and cheerleader appearance rights. This is the first partner brand to sign on with the stadium, and marks the first gambling related partnership with the Raiders. Also included are VIP dinners on the turf, training camp rights, and tickets to events held in the dome.
Commenting on the agreement Caesars Entertainment CMO Chris Holdren said, "Sports have long been a core part of the Caesars experience. With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day."
Raiders President Marc Badain added: Caesars Entertainment becomes first founding partner of the Las Vegas Stadium, future home of the Raiders. We are honored to align with a company that shares the Raiders' values of improving the local community and delivering exceptional customer service in creating this transformative project."
Las Vegas Stadium will seat 65,000 people and is located just off the Las Vegas Strip. The Oakland Raiders will be relocating from California to the site in 2020, bringing raucous fans and a team known for its rough play. The stadium is still under construction, and will cost around $1.8 billion when all is said and done.