Gaming firm Betway announced this week that they've signed a sponsorship deal with Punchestown Racecourse in Ireland and will have their name attached to the November Winter Festival as a result.
The agreement will give Betway naming rights for the Betway Craddockstown Novice Steeplechase on the opening day of the 2018 Punchestown Winter Festival, which will be held on the 17th and 18th of November. The race will have a €44,500 purse and kicks off the event, which has proven to be very popular among locals. The sponsorship is the second Irish racing one for Betway, who gains signage and marketing rights for the race.
Commenting on the deal Punchestown Sales and Sponsorship Manager Janet Creighton said, "The team at Betway focus on quality, high profile sporting sponsorship opportunities and we are delighted to welcome them to Punchestown.
"They are a company who clearly recognise the value of the Irish racing product and we very much look forward to working with them to optimise their sponsorship activity with us."
Betway employee Alan Alger added: "The Galway Festival was excellent and we're now very much looking forward to our second phase of sponsorship in Irish racing. Punchestown is right up there with the best of stages for jumps racing across the UK and Ireland, so we're thrilled to be a part of that.
"It's a great place for us to be branching out and we're hugely excited to be sponsoring the feature race on the opening day of the Winter Festival. The race has produced some brilliant chasers over the years and we're looking forward to the 2018 renewal with an added interest."