Online betting group Betsson has announced that they're bringing the ability to buy online lottery tickets thanks to an agreement they've signed with Lotto Warehouse.
The agreement will see punters at Betsson able to buy lottery tickets for prizes offered around the world. The punters themselves aren't actually buying tickets in those host countries, but rather are buying a ticket through Lotto Warehouse. If a punter matches the numbers from the competing lottery, they win the same prize. Lotto Warehose mitigates their risk by carrying insurance for the value of the jackpot, which pays out should a player match up with those numbers.
The product is the latest attempt by Betsson to make themselves into a full betting brand. The group currently has casino games, bingo, sportsbetting, and poker platforms available through their site.
Speaking about the deal Betsson Head of Gaming Joey Hurtado said, "After a thorough search and review of different lottery providers, we felt that Lotto Warehouse's great UI, excellent offering and outstanding business models were the best fit for Betsson Group and our players."
Lotto Warehouse CEO Thomas Biro added: "Betsson are a hugely respected operator and we are pleased they saw the great potential of our offering."
"We wanted to revolutionise one of the oldest gaming industries whilst giving players the opportunity to dream big. Today's players are discerning ones - they want choice and they want customization. Lotto Warehouse offers all that and more by breaking down borders and offering the world's biggest lotteries in one place."
No timetable for the integration of the product was available as of press time.