Betting firm Betradar announced this week that they've signed an agreement with Lot.to, and will add fixed odds lottery games to their product line.
The agreement will give Betradar customers the chance to bet on lottery draws in a way that's similar to the company's sportsbetting product. The platform will have lotteries from 70 countries and will feature more than 37,000 drawings each month. Betradar has become known for their sportsbetting platform, which is distributed to casino partners around the world.
Speaking about the agreement Lot.to Co-Founder Andrew Lindley said, "Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player."
"We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer."
We don't have a timeframe for the release of the vertical's release as of press time, but will update readers as they go live.