ASA Censures Unibet Over Tweet

Internet gaming firm Kindred Group has been censured by the UK Advertising Standards Authority, as its Unibet brand was found to have violated regulations due to a tweet by horse racing trainer Nicky Henderson.

The offending tweet was Henderson informing his followers of his blog post that he wrote for Unibet, which read: "We're underway with the jumps and my exclusive @unibet blog is now ready to read …"

The tweet is technically a violation of CAP Code 2.1 that states that all marketing communications need to be identifiable as such. Unibet required Henderson to register a Twitter account as a part of his contract, which could be managed by the team. The ruling by the ASA read: "We considered that, because Unibet required Mr Henderson to post about his blog on social media they did have control over the content of tweets relating to the blog."

"We therefore considered that, the tweet, which contained a link to Mr Henderson's blog, was a marketing communication and should have been obviously identifiable as such."

In the future, all ads by the group and Henderson need to include the hashtag #ad.

Related casinos

Unibet Casino90Malta, Sweden, U.K.90

About the author

4 replies • Last post


Gold PlayerGold Player
Lambino's picture
Location: Johannesburg,
Joined: 14 Apr 2015
Posts: 506
Thanks given: 287
Thanks received: 466
9 November 2018 - 6:20am

That's a makes sense but it seems like an easy enough mistake to make


Jackpot ChaserJackpot Chaser
coolsongss's picture
Joined: 2 Dec 2014
Posts: 2347
Thanks given: 1660
Thanks received: 1169
11 November 2018 - 8:14am

This is an interesting news. In Korea, it will never be a news at all, as I think.

Horse racing is a popular gambling in European countries, so maybe this kind of censures are being done thoroughly.

Forum Angel
barbadosslim93's picture
Location: Michigan
Joined: 28 Jan 2011
Posts: 10922
Thanks given: 643
Thanks received: 1252
12 November 2018 - 3:43pm

In the U.S., we're getting to the point where stuff like this is going to be happening a bunch. The FTC is dictating that people who get review copies for YouTube videos even state that they were given the copy for free.

Kinda silly that everything has to have #ad or something in it these days.


Forum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 6476
Thanks given: 3022
Thanks received: 907
13 November 2018 - 9:50pm

Yeah, not much of a violation really and maybe the fault is more in Unibet staff who in fact managing his account than in a trainer himself, but not big deal really.

Post new comment

Have something to say? Agree or disagree? Tell us what you think!

Login using your social network account
Or log in with a Casino Listings account

Login or register to post comments

Registering for an account takes less than a minute and you will be brought right back here to comment afterwards.