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Internet gaming firm Kindred Group has been censured by the UK Advertising Standards Authority, as its Unibet brand was found to have violated regulations due to a tweet by horse racing trainer Nicky Henderson.
The offending tweet was Henderson informing his followers of his blog post that he wrote for Unibet, which read: "We're underway with the jumps and my exclusive @unibet blog is now ready to read …"
The tweet is technically a violation of CAP Code 2.1 that states that all marketing communications need to be identifiable as such. Unibet required Henderson to register a Twitter account as a part of his contract, which could be managed by the team. The ruling by the ASA read: "We considered that, because Unibet required Mr Henderson to post about his blog on social media they did have control over the content of tweets relating to the blog."
"We therefore considered that, the tweet, which contained a link to Mr Henderson's blog, was a marketing communication and should have been obviously identifiable as such."
In the future, all ads by the group and Henderson need to include the hashtag #ad.
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Comments
That's a makes sense but it seems like an easy enough mistake to make
sharpe
This is an interesting news. In Korea, it will never be a news at all, as I think.
Horse racing is a popular gambling in European countries, so maybe this kind of censures are being done thoroughly.
In the U.S., we're getting to the point where stuff like this is going to be happening a bunch. The FTC is dictating that people who get review copies for YouTube videos even state that they were given the copy for free.
Kinda silly that everything has to have #ad or something in it these days.
sharpe
Yeah, not much of a violation really and maybe the fault is more in Unibet staff who in fact managing his account than in a trainer himself, but not big deal really.