This week the NHL's Vegas Golden Knights hockey team announced that they've signed a sponsorship deal with gaming machine group PlayAGS, which will see the company sponsoring a "play of the game" feature.
The agreement is good for multiple years, and terms of the financial consideration paid weren't available as of press time. Each season, 41 home games are played at Vegas's T-Mobile Arena, which has a capacity of 17,500 for hockey games. PlayAGS develops slots and table games for land casinos, and has a prominent place in Las Vegas. To celebrate the agreement, Golden Knights cheerleaders and the team's mascot will be at the PlayAGS booth at the upcoming Global Gaming Expo.
Commenting on the agreement PlayAGS CEO David Lopez said, "PlayAGS Incorporated employees have been huge Vegas Golden Knights fans from the team's inception and we are excited to take our support and love for this team to another level as corporate partners, working together with the Vegas Golden Knights and other corporate partners such as Caesars Entertainment Corporation, MGM Resorts International, Station Casinos and The Cosmopolitan of Las Vegas, to name a few, to truly demonstrate our mutual obsession with the game."
Comments
Generally the partnership between the US major leagues teams and the local sponsors is set to a whole different level from that in Europe and probably the rest of the world so I think everybody should look to the Americans when it's about to a sports -TV-marketing deals.
For me the deal posted above just confirms that.