Perform Extends LaLiga Sponsorship Deal

Betting group Perform announced this week that they've extended their sponsorship with LaLiga, which will see it remaining the exclusive streaming provider through the 2022-2023 seasons.

The two groups started working together prior to the start of this season, and gives Perform access to 848 events per year across the Santander and LaLiga 1/2/3 divisions. The group will provide streams to betting operators and customers outside of the country. Perform has made a name for itself as an information services group in the betting industry, providing insights and data to be used by various books. Those interested in learning more about the collaboration can read more about it here.

Commenting on the extension LaLiga Audiovisual Area Director Melcior Soler said, "We're very excited to extend our partnership with Perform Content as we continue to work towards providing our fans with the most complete experience possible. At LaLiga, we are committed to using the latest video and analytical innovation wherever possible and Perform Content's initiatives in this field will put us in a position to maximize our streaming capabilities in key markets well into the next decade."

Perform CCO Andrew Ashended added: "We are delighted by LaLiga's continued endorsement of our innovative, user-first approach to content for betting. LaLiga have been a great partner in recognising our track record of video innovation, and we both aspire to continue enhancing the video experience with new features to deepen viewer connection to the game, its teams and players."