This story was published more than 4 years ago.
Internet betting operator Paf has announced that they've purchased Proactive Gaming Scandinavia AB, with the aim of boosting the Aland Islands-based group's bingo service.
The two groups have been working together for years, and the purchase will see the group's poker and bingo platform falling under Paf's fold. Currently, Paf has more than 400 casino games, and rakes in millions of Euros annually in profits. Previously, software group Play'n GO had reached an agreement to purchase Proactive, but the agreement fell apart before it could be executed. With the timing of the agreement, one can't help but wonder if Paf had something to do with that breakdown in negotiations.
Speaking about the agreement Paf CEO Christer Fahlstedt said, "Bingo is an important product category for Paf, and this acquisition enables us to take control over and further develop this category in order to deliver more unique gaming experiences for our customers at Paf.com.
"We truly appreciate the broad technical expertise of Proactive and warmly welcome the team members based in Norrköping to Paf.
"Since we have already worked together with these dedicated professionals at Proactive for several years, we know that they will make an important contribution to our organisation."
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Comments
As always in business the bigger market players buy out the smaller but attractive ones.
Obviously it's been just a matter of time for some company to purchase Proactive Gaming Scandinavia AB after the failed Play'n go acquisition and I guess the fact Paf has been a long time partner gave them the right to the first bid.